Skip the film: read it in one page
Company dashboard with a greeting, this month's enquiries, conversion, quotes, orders, billing and money due, and where enquiries came from
The whole business, one screen.
Sales pipeline board with columns for new, contacted, qualified and sample sent, each card showing the customer, value and owner
Every enquiry, in line.
A lead record with its communication timeline, next actions and the score panel listing why it scored as it did
A score, with its reasons.
Close-up of the lead score panel, listing each reason and the points it adds
Shared WhatsApp inbox with a list of customer conversations and an open thread about an order
Every chat, one shared inbox.
Reorder radar with counts of customers overdue and due soon, the value at risk, and a list of overdue customers with their usual order gap
Who should have reordered by now.
Quote builder with line items, GST totals and a panel showing the margin against landed cost
Quotes with the margin showing.

BY INVITATION

Set up by hand, a few businesses at a time.

Orders, stock and money, set up for your trade.

Sales on WhatsApp, stock in a spreadsheet, invoices in Tally.

Show for your tradeTap your business to see Ordence set up for it.

  • Live at 8 businesses
  • Your CA keeps Tally
  • A written reply within one working day

On screen: the stamping foil trader's live system.

No time for the film? Read Ordence in one page.

Where it runs

Live at eight businesses.

Five use an industry pack, three use the core system. Where each pack stands today:

Live at a business today. In use for the desks named. Built, waiting for its first business. Each pack's page says exactly what runs.

Composite, not a customer A roll trader's first 90 days on Ordence Moving in from Tally, a stock list that had to balance, then slitting and a 12-week cash forecast. All figures are made up. Composite, not a customer A month-end at a paper and board trader Two banks reconciled, receipts matched to invoices, an import costed per m² and 37 reels that have not moved. All figures are made up.

Every reel knows its lot.

Stock overview with items running low, suggested purchase quantities, and totals of rolls, area and value at landed cost
Reels on the rack, at landed cost.
Slitting planner with jumbo reel inputs, lane widths, and the resulting rolls, lanes used and waste percentage
The cut, planned lane by lane.
Landed cost of an import shipment, with freight, duty, clearing and port charges adding up to a cost per square metre
Freight and duty, in the reel cost.
Invoice trace listing each dispatch on the invoice, the reels it shipped, their sizes and their mill lots
Invoice to reel to mill lot.
Close-up of the trace table: each reel on the invoice with its size and mill lot
  1. Invoice
  2. Reel
  3. Mill lot
  4. Every party holding it
Phone camera scanning a gold foil reel's barcode label, then showing that reel: 160 mm by 240 m on a 3-inch core, its rack and lot, marked Available, with a box to move it to another rack
Phone screen to deliver a dispatch to a customer: a button to photograph the goods, the receiver's signature, the receiver's name, and a Delivered button

Scanned. Photographed. Signed.

Money, reconciled.

GSTR-2B reconciliation listing supplier invoices, each marked matched or missing in the books
GSTR-2B, matched.
Profit and loss statement with gross and net profit totals and the trading account
Profit and loss, from every invoice.

Tally-ready XML out, Tally data in.

Your CA still opens Tally.
Cash forecast table covering twelve weeks with opening balance, money in, money out and closing balance for each week
Twelve weeks of cash, ahead.

Set the rule once.

13 scheduled jobs, plus rules you switch on.

My automations: a list of ready-made rules grouped by department, each with a short description and an on or off switch
Off until you say.
Agent suggestions list, each card proposing a next step with buttons to open, copy or dismiss it
Suggestions that wait for you.

Leads

Wherever it starts, the enquiry lands here.

IndiaMART, JustDial, Meta, expo QR and card scans.

  • IndiaMART
  • JustDial
  • Meta
  • Expo QR
  • Card scan
  • Call-back due

Screenshot: Sales pipeline board with columns for new, contacted, qualified and sample sent, each card showing the customer, value and owner.

Lead score

A score, with its reasons.

Each reason listed, with the points it adds.

Screenshots: A lead record with its communication timeline, next actions and the score panel listing why it scored as it did. Close-up of the lead score panel, listing each reason and the points it adds.

Quotes

Quotes with the margin showing.

The GST split, and the margin against landed cost.

  • Quote
  • GST invoice

Screenshots: Quote builder with line items, GST totals and a panel showing the margin against landed cost. A tax invoice PDF with the seller and buyer details, line items with HSN codes, CGST and SGST totals, the amount in words and a UPI payment code.

Reorder radar

Who should have reordered by now.

Each customer's usual gap between orders, and who is overdue.

Screenshot: Reorder radar with counts of customers overdue and due soon, the value at risk, and a list of overdue customers with their usual order gap.

Stock

Reels counted by scan, at landed cost.

Barcode labels, scanned from any phone.

  • Scanned

Screenshots: Stock overview with items running low, suggested purchase quantities, and totals of rolls, area and value at landed cost. Phone camera scanning a gold foil reel's barcode label, then showing that reel: 160 mm by 240 m on a 3-inch core, its rack and lot, marked Available, with a box to move it to another rack.

Traceability

One bad lot, and every buyer found.

Invoice to reel to mill lot, then every party holding that lot.

  • Invoice
  • Reel
  • Mill lot
  • Every party

Screenshot: Invoice trace listing each dispatch on the invoice, the reels it shipped, their sizes and their mill lots.

Slitting

Waste worked out before the cut.

Child reels keep their lot and landed cost.

  • Edge trim

Screenshot: Slitting planner with jumbo reel inputs, lane widths, and the resulting rolls, lanes used and waste percentage.

Landed cost

What each reel really cost.

Freight, duty and clearing, spread over every square metre.

  • FOB
  • Freight
  • Duty
  • Clearing

Screenshot: Landed cost of an import shipment, with freight, duty, clearing and port charges adding up to a cost per square metre.

Dispatch

Signed for at the door, even offline.

A photo, the receiver's name and signature, saved with the delivery.

  • Signed

Screenshots: Dispatch board with counts on the bench, on the road and delivered, and a list of consignments with transporter, value, e-way bill and status. Phone screen to deliver a dispatch to a customer: a button to photograph the goods, the receiver's signature, the receiver's name, and a Delivered button.

GST

GSTR-2B, matched.

Anything missing from your books is flagged.

  • Your books
  • GSTR-2B
  • Missing

Screenshot: GSTR-2B reconciliation listing supplier invoices, each marked matched or missing in the books.

Books

Profit and loss, from every invoice.

Day book, trial balance and balance sheet too.

Tally

Your CA still opens Tally.

Tally-ready XML out, Tally data in.

Screenshots: Profit and loss statement with gross and net profit totals and the trading account. Tally export screen with a period picker, a masters file of ledgers and a vouchers file to download, and the steps to import them into Tally.

Cash

Cash flow, from the books.

Where the money came from, and where it went.

  • Money in
  • Money out

Screenshot: Cash forecast table covering twelve weeks with opening balance, money in, money out and closing balance for each week.

WhatsApp

The sales team's WhatsApp, in one inbox.

The company number, plus each salesperson's own linked number.

Screenshots: Shared WhatsApp inbox with a list of customer conversations and an open thread about an order. Phone screen of the WhatsApp inbox with the company number selected, a list of customer conversations and the hours left to reply freely.

Automation

The routine runs on a timetable.

13 scheduled jobs, plus rules you switch on.

Screenshot: My automations: a list of ready-made rules grouped by department, each with a short description and an on or off switch.

AI

Agents propose. People decide.

A daily briefing, and suggestions that wait for you.

  • Suggestions
  • You decide

Screenshots: Agent suggestions list, each card proposing a next step with buttons to open, copy or dismiss it. Daily briefing page summarising high-priority issues, things to do first, and items that need attention. Close-up of two agent suggestions, each with its reason, its due date and buttons to open, copy a draft, mark handled, snooze or dismiss.

Security

Each person sees what their role allows.

Passkeys, two-factor sign-in and encrypted nightly backups.

  • Passkeys
  • 8 roles
  • Encrypted backups

Screenshot: Roles and permissions settings with permission switches grouped by area for the selected role.

Portals

Statements and invoices, without a phone call.

Portals for customers, vendors and commission agents.

  • Customer portal
  • Account
  • Invoices

Screenshot: Customer portal showing the account balance, an outstanding amount, a statement download and the list of invoices.

Hindi and mobile

Menus in Hindi. The app on any phone.

Menus and common labels in Hindi, and more regional languages are coming. The app installs from your own web address, with your name and icon.

  • Hindi

Screenshots: Company dashboard with the side menu in Hindi, this month's enquiries, conversion, quotes, orders, billing and money due. Phone screen showing My day, with new enquiries to call and how long each has waited.

More in the system.

Live at eight businesses, this foil trader among them.

How it compares with Tally, Zoho, Vyapar and Odoo, honestly →

Try it

Try it with your business name.

A working CRM with sample leads for your trade, under your name. What you type stays in this browser.

Sample leads and made-up figures. Your name and trade go only to the demo, in this tab.

How we work with you

From your first email to go-live.

  1. Apply. A few minutes, and a written reply within one working day.
  2. Fit call. How work moves, from enquiry to payment collected.
  3. Data assessment. A sample of your Tally data and stock list.
  4. Invitation. The terms, in writing, for your business alone.
  5. Setup to go-live. Your data moved in, an hour of training per role.

Live in about three weeks, then a fault you report is fixed or worked around within 24 hours. Before you accept, either side can stop after any step.

What you get

One system for orders, stock and money, with an industry pack where your trade has one, at your own web address. Export any register at any time; a backup restore is tested every week. There is no public price: your terms follow from the modules, the users, the setup and the data moved in.

Every step, in full

The founders

You deal with a founder.

A founder reads your application, takes the call, sets up your system and supports you after go-live.

No sales team and no ticket queue.